Stories From the Field: Does Your Dealership Need A Marketing Director?

By Bruno Lucarelli We all know that dealerships love to outsource.  In the days of newspaper domination, many dealerships relied on local agencies to act...

Stories From the Field: Are Dealers Leveraging the Purchase Funnel?

By Bruno Lucarelli It seems there’s a different version of the purchase funnel for every industry, and rightly so. Business to Business (B2B) is certainly...

The Five Questions of DCG Capital: Question Five

Would you rather spend time running your business or spend it arranging for the financing you need to grow your business? The answer is likely...

Stories From The Field: How Dealers Can Step Up Their Social Media Game

By Bruno Lucarelli There seems to be a disconnect from reality in the automotive advertising world regarding social media. Agencies have somehow convinced dealers that...

The Five Questions of DCG Capital: Question Four

Is your bank giving you the absolute best rates? Unless you are constantly comparison shopping interest rates, it is impossible to know. “Banks are in business...

The Five Questions of DCG Capital: Question Three

Do you operate your dealership on a cash basis? The answer is almost certainly not. “There is virtually no business in existence today that can truly...

DCG Consulting: Becoming An Extraordinary Dealer

By Stephanie Licata As I write this, I am sitting in the customer lounge of my popular import brand dealership, one I’ve been doing business...

The Five Questions of DCG Capital: Question Two

Do you constantly monitor every bank actively involved in providing credit to the auto-dealer market? The answer is nobody does. Which is what DGC Capital...

Stories From The Field: Can Connected Cars Lead to Dealer Profit?

By Bruno Lucarelli Connected cars aren’t just the future; they’re the present. Vehicles equipped with internet access are constantly sharing data, either between devices or...

The Five Key Questions of DCG Capital: Question One

by Kevin Donovan This is the first in a five-part series of articles about the various ways in which DCG Capital can assist automotive dealerships....

Stories From The Field: Dealers Versus The Internet

By Bruno Lucarelli In 2004, I was selling Autotrader.com’s used car listing service. Even that far into the internet age, most car dealers still likened...

Stories From the Field: Should Your Dealership Abandon Traditional Media?

by Bruno Lucarelli When I moved from local TV to local Digital Media Sales at Autotrader.com in 2004, no one could have anticipated what impact...

DCG Capital: Investing In Your Capital

Operating a successful dealership can be a challenging, but rewarding, experience. Securing a business loan from a traditional lender, however, can often end up...

From Boss to Coach: BUT HOW?

A version of this article was originally published on LinkedIn by Stephanie Licata, M.A. A.C.C.  I just read my zillionth article on how bosses are...

Stories From The Field: Outsourced Staffing Increases CSI

By Bruno Lucarelli It’s 8:30 AM on Monday. Service customer vehicles are stacked up all the way to the highway. Without anyone to direct them,...

Stories from The Field: Assembly Line: Good for Cars, Bad for SEO

by Bruno Lucarelli When consumers start car shopping in the twenty-first century, they don’t turn on the radio or local cable television to do it....

Stories From The Field: Charity And ROI Are Not Mutually Exclusive

by Bruno Lucarelli Auto dealers are some of the largest retailers in communities across America and, as local businesses, they are expected to participate in...

Are You Listening to Your Customers?

How Your BDC Can Hurt You by Not Answering Your Customers’ Questions by Brian Brown, COO, Dave Cantin Group Have you ever told a white lie...

Is Your Dealership Retaining Top Talent?

By Stephanie Licata, M.A., A.C.C. You may wonder why your “best salesperson” left your dealership or why you keep investing in people who don’t stay....

Before You Finalize Your 2019 Advertising Budget, Analyze Last Year’s Budget

By Brian Brown, COO, Dave Cantin Group It’s the beginning of a New Year, which means a lot of things for your dealership, not least...

Success in Dealership Sales and Acquisitions Requires Due Diligence

In the buying and selling of dealerships, one of the most critical aspects is having the right information to evaluate and ultimately craft both...

Avoid Over-Communicating with Too Many Email Blasts

By Brian Brown, COO, Dave Cantin Group How many times a month does your store send out an e-mail blast to customers? Once? Three times?...

Warranty Reimbursement at Retail: No More Excuses. Dealers in 40 States Should Be Applying...

With the help of experienced legal counsel, a dealership can enhance its bottom line by submitting to its manufacturer comprehensive applications for a warranty labor rate increase and a warranty parts markup.