Stories From the Field: Are Dealers Leveraging the Purchase Funnel?

By Bruno Lucarelli It seems there’s a different version of the purchase funnel for every industry, and rightly so. Business to Business (B2B) is certainly...

OfferUp Quintuples Number of Verified Auto Dealers in One Year

It takes a lot of chutzpah for an online vehicle retailer to try and compete with online giants like eBay, Craigslist and Facebook Marketplace,...

‘Subaru Loves Pets’ Initiative Helps Animals and Wins Over Dog Owners

By Mia Bevacqua Nearly everyone loves dogs and other companion animals. And Subaru is cashing in on that emotion – while also helping our furry...

A Hybrid Way to An Electric Future

By Amy Corr, Featured Writer It’s been more than 20 years since hybrid vehicles hit the marketplace. Like anything new, education was, and remains, key....

Stories From The Field: How Dealers Can Step Up Their Social Media Game

By Bruno Lucarelli There seems to be a disconnect from reality in the automotive advertising world regarding social media. Agencies have somehow convinced dealers that...

Rural, Family-Owned Dealerships Are Thriving in the Midwest

By Desiree Homer When you think of the Midwest, it’s typical to think of Chicago, St. Louis or Indianapolis. But in between those cities, there...

Consider What Customer Questions Your Website Should Be Answering

In the earliest days of car shopping, potential customers are trying to answer two fundamental questions: “What vehicle should I buy?” and “What dealer...

How Local Car Dealerships Use Social Media

By Amy Corr, Feature Writer Thanks to social media and the Internet, car buying no longer takes a weekend of walking car lots, negotiating a...

Ford is Selling Its Canvas Subscription Business to Startup Fair

While recent business moves indicate that Ford is retreating from its business in Europe, largely due to an inability to meet stringent rules about...

U.S. Automakers Have Almost Entirely Retreated from Europe

What was missing from last week’s Frankfurt Motor Show? American vehicle manufacturers were noted for their absence. Only Ford was on display, and with...

Quirky Cars.com Survey Gauges How Much Americans Love Their Vehicles

Maybe it’s a testament to how much we love our vehicles, or maybe it’s a proclamation of how much we dislike the dentist: a...

Optimizing Your Dealership Web Site for Mobility

When you visualize digital marketing, you may be picturing customers sitting at home on their desktop computers. The picture needs to change, however: research...

J.D. Power Study Ranks Usability of Automakers’ Websites

How useful are automakers Web sites to car shoppers? The answers vary quite a bit, depending on the company. It’s not an easy evaluation...

Ford to Test Retail “Smart Labs” in An Unnamed U.S. Shopping Mall

Each year, fewer people are visiting dealerships. The National Automobile Dealers Association (NADA) has estimated that the total number of new vehicle dealerships in...

Honda Embraces E-Sports Sponsorship to Attract Younger Buyers

While much can be said about the merits of “e-sports,” or competitive video gaming, there’s no denying it’s a growth industry. By one estimate,...

What Local Dealerships Can Learn From The Rise Of Craft Beer Companies

by Amy Corr How many small businesses reside in your town? How many have gone out of business? With the convenience of Amazon Prime and...

Study Finds 70 Percent of Vehicle Shoppers Pay Close Attention to Online Reviews

How’s your online reputation? Are your dealership’s reviews good or lackluster? There is a growing body of evidence that car shoppers pay very close...

Web Chat is Dead, Declares Digital Marketing Expert

So your “omnichannel” customer support portfolio contains web chat. In theory, a customer can log onto your website, and if he or she has...

Hyundai to Make Rear Monitoring System Standard to Prevent Hot Car Deaths

Each summer in the U.S., a spate of deaths occurs resulting from children being forgotten in hot cars. On average, 38 children die each...

Stories From the Field: Should Your Dealership Abandon Traditional Media?

by Bruno Lucarelli When I moved from local TV to local Digital Media Sales at Autotrader.com in 2004, no one could have anticipated what impact...

Reemphasizing Voice Calls in a Digital Selling World

Are phone calls dead when it comes to sales? You might think so, to read the press releases that go with communications software solutions....

Cars.com Expands Salesperson Connect Service

There’s usually not a lot of science behind pairing car shoppers up with dealership sales personnel. Whoever happens to be available when the shopper...

A Health Check on Your Dealership’s CRM

Most industries have a bit of a love-hate relationship with their customer relationship management (CRM) system. In its earliest days, CRM was an expensive,...

Millennials Won’t Buy Cars? That’s Not Actually True

By Amy Corr Depending on what research you read, the future is either bright or grim for automotive manufacturers and the dealerships that sell their...

Stories from The Field: Assembly Line: Good for Cars, Bad for SEO

by Bruno Lucarelli When consumers start car shopping in the twenty-first century, they don’t turn on the radio or local cable television to do it....

North Carolina Startup Joydrive Acts as “Matchmaker” Between Dealers and Online Buyers

If you look closely at the personnel at the average dealership, and then at the employees at the average tech startup, you’re going to...

BMW Demonstrates Cruise Control Feature to Stop at Red Lights

What can cruise control do for the average driver? It can help with fatigue, for starters. It can prevent speeding tickets due to “lead-foot”...

iSeeCars.com Ranks Used Vehicles with the Highest Depreciation for Bargain Hunters

As the market heats up for gently used vehicles, smart shoppers – perhaps those who can afford a new car but don’t want to...

Edmunds Launches Premier Program to Connect Dealers to Motivated Buyers

While all leads are valuable – even the ones who come to the website or the store just to look – it’s the “highly...

Stories From The Field: Charity And ROI Are Not Mutually Exclusive

by Bruno Lucarelli Auto dealers are some of the largest retailers in communities across America and, as local businesses, they are expected to participate in...