Cadillac Live Digital Showroom Debuts Across the United States

By Mia Bevacqua  Consumers can now explore the Cadillac lineup from the comfort of their own home.  A new digital showroom, called Cadillac Live, launched...

What’s the Lifetime Value of an Auto Buyer’s Customer Relationship?

Of all the things you do in a dealership on a daily basis, creating a value proposition for customers may not be high on...

Honda Dealership Sells Cars for $1 On Black Friday

By Mia Bevacqua In Kenosha, WI, the best Black Friday deals weren’t at the shopping mall this year. Instead, they were at the local Honda...

It’s Time to Pay More Attention to Service Marketing

Many dealerships today are continuing to market to a business and profitability model that lies in the past. Research from NADA has found that...

Study Finds Dealers Are Doing a Poor Job of Web Site Personalization

Tracey E. Schelmetic Are car dealers trying to market and sell according to “antiquated notions” about how consumers shop for and buy vehicles? Yes, according...

Car buyers Are Eager to Make a Purchase This Black Friday, Says Cars.com

By Mia Bevacqua  It’s that time of year again – Black Friday. For some people, that means fighting for deals at an overly-crowded shopping center....

J.D. Power Study Finds Dealership “Rejectors” Are Put Off by Bad Web Sites

Tracey E. Schelmetic Judging from the amount of publicity online vehicle retailers like Carvana get – and their popularity with a younger demographic group –...

Consumers Want More Video Content – Not Written Word

By Mia Bevacqua  Everyone is vying for more clicks and hits these days. While, in the past, quality written content garnered sufficient online attention, today,...

Kelley Blue Book Q3 Brand Watch Finds Shoppers Want Trucks and SUVs

By Mia Bevacqua The best-selling vehicle last year – and for the past 42 years – was the Ford F-Series. And shoppers maintained their affinity for all...

AIADA Partners with Podium to Help Dealers Modernize the Customer Review Process

Tracey E. Schelmetic Today, customer feedback has become a force to be reckoned with. Consumers are happy to share their opinions online of the products...

Stories From the Field: Does Your Dealership Need A Marketing Director?

By Bruno Lucarelli We all know that dealerships love to outsource.  In the days of newspaper domination, many dealerships relied on local agencies to act...

Stories From the Field: Are Dealers Leveraging the Purchase Funnel?

By Bruno Lucarelli It seems there’s a different version of the purchase funnel for every industry, and rightly so. Business to Business (B2B) is certainly...

OfferUp Quintuples Number of Verified Auto Dealers in One Year

It takes a lot of chutzpah for an online vehicle retailer to try and compete with online giants like eBay, Craigslist and Facebook Marketplace,...

‘Subaru Loves Pets’ Initiative Helps Animals and Wins Over Dog Owners

By Mia Bevacqua Nearly everyone loves dogs and other companion animals. And Subaru is cashing in on that emotion – while also helping our furry...

A Hybrid Way to An Electric Future

By Amy Corr, Featured Writer It’s been more than 20 years since hybrid vehicles hit the marketplace. Like anything new, education was, and remains, key....

Stories From The Field: How Dealers Can Step Up Their Social Media Game

By Bruno Lucarelli There seems to be a disconnect from reality in the automotive advertising world regarding social media. Agencies have somehow convinced dealers that...

Rural, Family-Owned Dealerships Are Thriving in the Midwest

By Desiree Homer When you think of the Midwest, it’s typical to think of Chicago, St. Louis or Indianapolis. But in between those cities, there...

Consider What Customer Questions Your Website Should Be Answering

In the earliest days of car shopping, potential customers are trying to answer two fundamental questions: “What vehicle should I buy?” and “What dealer...

How Local Car Dealerships Use Social Media

By Amy Corr, Feature Writer Thanks to social media and the Internet, car buying no longer takes a weekend of walking car lots, negotiating a...

Ford is Selling Its Canvas Subscription Business to Startup Fair

While recent business moves indicate that Ford is retreating from its business in Europe, largely due to an inability to meet stringent rules about...

U.S. Automakers Have Almost Entirely Retreated from Europe

What was missing from last week’s Frankfurt Motor Show? American vehicle manufacturers were noted for their absence. Only Ford was on display, and with...

Quirky Cars.com Survey Gauges How Much Americans Love Their Vehicles

Maybe it’s a testament to how much we love our vehicles, or maybe it’s a proclamation of how much we dislike the dentist: a...

Optimizing Your Dealership Web Site for Mobility

When you visualize digital marketing, you may be picturing customers sitting at home on their desktop computers. The picture needs to change, however: research...

J.D. Power Study Ranks Usability of Automakers’ Websites

How useful are automakers Web sites to car shoppers? The answers vary quite a bit, depending on the company. It’s not an easy evaluation...

Ford to Test Retail “Smart Labs” in An Unnamed U.S. Shopping Mall

Each year, fewer people are visiting dealerships. The National Automobile Dealers Association (NADA) has estimated that the total number of new vehicle dealerships in...

Honda Embraces E-Sports Sponsorship to Attract Younger Buyers

While much can be said about the merits of “e-sports,” or competitive video gaming, there’s no denying it’s a growth industry. By one estimate,...

What Local Dealerships Can Learn From The Rise Of Craft Beer Companies

by Amy Corr How many small businesses reside in your town? How many have gone out of business? With the convenience of Amazon Prime and...

Study Finds 70 Percent of Vehicle Shoppers Pay Close Attention to Online Reviews

How’s your online reputation? Are your dealership’s reviews good or lackluster? There is a growing body of evidence that car shoppers pay very close...

Web Chat is Dead, Declares Digital Marketing Expert

So your “omnichannel” customer support portfolio contains web chat. In theory, a customer can log onto your website, and if he or she has...

Hyundai to Make Rear Monitoring System Standard to Prevent Hot Car Deaths

Each summer in the U.S., a spate of deaths occurs resulting from children being forgotten in hot cars. On average, 38 children die each...