Edmunds Launches Premier Program to Connect Dealers to Motivated Buyers

While all leads are valuable – even the ones who come to the website or the store just to look – it’s the “highly...

Dealership Charitable Donations and Return on Investment Are Not Mutually Exclusive

By Bruno Lucarelli Auto dealers are some of the largest retailers in communities across America and, as local businesses, they are expected to participate in...

Dealership Grassroots Events in the Digital Age: It’s Not All About ROI, Is It?

This article was originally published by Skip Winter on LinkedIn and is used with permission. After more than 20 years of marketing, branding, and over...

AutoWriter’s vAuto Tool Automates Vehicle Descriptions for U.S. and Canadian Dealers

When it comes to dealership sales and marketing, one of the most dreaded yet unending tasks is the need to come up with vehicle...

Facebook Launches New Dealership Sales and Marketing Tools

It’s impossible to talk about selling automobiles in 2019 without discussing Facebook. The social media behemoth, which has nearly 2.4 billion monthly users, isn’t...

Are You Listening to Your Customers?

How Your BDC Can Hurt You by Not Answering Your Customers’ Questions by Brian Brown, COO, Dave Cantin Group Have you ever told a white lie...

April Auto Sales Show an Increasingly Lopsided Market

Who is buying cars in 2019 and who isn’t? A quick look at April’s auto sales provides a clue. At the lower price end...

Why Are EV Sales in the U.S. So Sluggish? It Might Be Psychology

Electric vehicles (EVs) are proving to be runaway successes in some parts of the world. The uptake has been particularly high in northern Europe....

Enterprise Becomes First Car Rental Company to Launch a Subscription Program

The vehicle subscription service is already a bit of an unknown landscape. It’s already got a few wreckages – most notably Cadillac and its...

Cox’s vAuto Updates Dealer Trade Tool in Conquest Platform

On average, auto dealers are making 22 trades per month. Unfortunately, approximately 17.7 percent of those trades happen at a loss. This is according...

Who Sold the Most Vehicles in the U.S. in 2018?

If you said, “Auto Nation,” it’s a close guess. The Fort Lauderdale-based auto retailer has more than 360 retail locations, and last year alone,...

Ford X Startup Incubator Launches Find Your Ford Online Platform

Ford X is an in-house startup incubator that puts money behind ideas, most of them from Ford employees. The goal is to keep a...

Edmunds’ First Quarter Sales Forecasts See Reduced Volume Despite SAAR Over 17 Million

Edmunds forecasts for the first quarter of 2019 bring a mixed bag of news. The good news is that March represents the first month...

Automakers Should Strengthen Incentives to Help Young Car Buyers

Buying a first car has been a landmark of adult success for generations. Increasingly, however, it’s out of reach of many Millennial-generation Americans thanks...

Michigan Dealership Improves Performance with Service Facilitator Customer Advocates

When it comes to complaints about vehicle service departments, having to wait tops the list. Many – if not most – dealerships schedule for...

Volkswagen to Spin Off Jetta Brand in China for Young, Entry-Level Car Buyers

Globally, China is the world’s largest automobile market in terms of both supply in demand. In 2017, China produced almost 25 million passenger cars...

Peugeot to Ride Again in North America

It’s fair to say that North America has never had a love affair with PSA Group, the company that owns Citroën, DS Automobiles, Peugeot,...

New myChevrolet Location App Appeals to Nervous Parents and Online Daters

Good news for paranoid parents and other safety-minded vehicle owners. GM has boosted the oversight capabilities of its FamilyLink services, replacing it with a...

Younger Car Buyers Attaching More Importance on Vehicle Features

In the U.S., across all demographics groups, the top factors consumers weigh when buying a vehicle include upfront price, fuel efficiency, ride and handling,...

Toyota Launches KINTO Subscription Company in Japan

The latest auto maker to jump into the car subscription ring is Toyota, which this week announced that it’s forming a new subsidiary called...

Everyone Hates Cold Calling. But Does It Still Work?

Cold-calling. It’s what every salesperson dreads most of all. It tends to feel like a thankless, onerous process that never results in any sales....

New Study Finds That 28 Percent of Callers to Dealerships Will Purchase a Vehicle

How well do you rate your dealership when it comes to handling inbound phone calls? The answer may weigh heavily on your sales. A...

Before You Finalize Your 2019 Advertising Budget, Analyze Last Year’s Budget

By Brian Brown, COO, Dave Cantin Group It’s the beginning of a New Year, which means a lot of things for your dealership, not least...

Avoid Over-Communicating with Too Many Email Blasts

By Brian Brown, COO, Dave Cantin Group How many times a month does your store send out an e-mail blast to customers? Once? Three times?...

Accenture Recommends that OEMS Lead the Fix for the Dealership Sales Model

Low profit margins, high turnover and fewer visitors are some of the hallmarks of running a dealership today. Buyers, who have become accustomed to...

SheCar Aims to Make the Car Buying Process More Transparent

Many women report being wary of car shopping. They’re worried they may be the targets of “bait and switch” sales tactics or be duped...

Getting Good Reviews: You Can’t Outsmart Google

Positive online reviews are important to all businesses today. Consumers rely heavily on online ratings, social media shares and reviews, and they usually research...

The Disconnect Between Dealer Marketing and Technology

At a twenty-first century dealership, it’s hard to see sometimes where marketing ends, and technology begins. Most marketing is done via technology solutions such...

Marketing End-of-the-Year Dealership Promotions to Holiday Buyers

It’s that time of year again, when television commercials portray that holiday trope of people buying new cars for one another and presenting them...

California Dealership Near Wildfire Blasted for “Hot Deals” Marketing Message

Here’s a lesson that a California car dealership is learning the hard way this week: when rescuers are still finding bodies from a natural...