J.D. Power Study Ranks Usability of Automakers’ Websites

How useful are automakers Web sites to car shoppers? The answers vary quite a bit, depending on the company. It’s not an easy evaluation...

Ford to Test Retail “Smart Labs” in An Unnamed U.S. Shopping Mall

Each year, fewer people are visiting dealerships. The National Automobile Dealers Association (NADA) has estimated that the total number of new vehicle dealerships in...

Honda Embraces E-Sports Sponsorship to Attract Younger Buyers

While much can be said about the merits of “e-sports,” or competitive video gaming, there’s no denying it’s a growth industry. By one estimate,...

What Local Dealerships Can Learn From The Rise Of Craft Beer Companies

by Amy Corr How many small businesses reside in your town? How many have gone out of business? With the convenience of Amazon Prime and...

Study Finds 70 Percent of Vehicle Shoppers Pay Close Attention to Online Reviews

How’s your online reputation? Are your dealership’s reviews good or lackluster? There is a growing body of evidence that car shoppers pay very close...

Web Chat is Dead, Declares Digital Marketing Expert

So your “omnichannel” customer support portfolio contains web chat. In theory, a customer can log onto your website, and if he or she has...

Hyundai to Make Rear Monitoring System Standard to Prevent Hot Car Deaths

Each summer in the U.S., a spate of deaths occurs resulting from children being forgotten in hot cars. On average, 38 children die each...

Stories From the Field: Should Your Dealership Abandon Traditional Media?

by Bruno Lucarelli When I moved from local TV to local Digital Media Sales at Autotrader.com in 2004, no one could have anticipated what impact...

Reemphasizing Voice Calls in a Digital Selling World

Are phone calls dead when it comes to sales? You might think so, to read the press releases that go with communications software solutions....

Cars.com Expands Salesperson Connect Service

There’s usually not a lot of science behind pairing car shoppers up with dealership sales personnel. Whoever happens to be available when the shopper...

A Health Check on Your Dealership’s CRM

Most industries have a bit of a love-hate relationship with their customer relationship management (CRM) system. In its earliest days, CRM was an expensive,...

Millennials Won’t Buy Cars? That’s Not Actually True

By Amy Corr Depending on what research you read, the future is either bright or grim for automotive manufacturers and the dealerships that sell their...

Stories from The Field: Assembly Line: Good for Cars, Bad for SEO

by Bruno Lucarelli When consumers start car shopping in the twenty-first century, they don’t turn on the radio or local cable television to do it....

North Carolina Startup Joydrive Acts as “Matchmaker” Between Dealers and Online Buyers

If you look closely at the personnel at the average dealership, and then at the employees at the average tech startup, you’re going to...

BMW Demonstrates Cruise Control Feature to Stop at Red Lights

What can cruise control do for the average driver? It can help with fatigue, for starters. It can prevent speeding tickets due to “lead-foot”...

iSeeCars.com Ranks Used Vehicles with the Highest Depreciation for Bargain Hunters

As the market heats up for gently used vehicles, smart shoppers – perhaps those who can afford a new car but don’t want to...

Edmunds Launches Premier Program to Connect Dealers to Motivated Buyers

While all leads are valuable – even the ones who come to the website or the store just to look – it’s the “highly...

Stories From The Field: Charity And ROI Are Not Mutually Exclusive

by Bruno Lucarelli Auto dealers are some of the largest retailers in communities across America and, as local businesses, they are expected to participate in...

Dealership Grassroots Events in the Digital Age: It’s Not All About ROI, Is It?

This article was originally published by Skip Winter on LinkedIn and is used with permission. After more than 20 years of marketing, branding, and over...

AutoWriter’s vAuto Tool Automates Vehicle Descriptions for U.S. and Canadian Dealers

When it comes to dealership sales and marketing, one of the most dreaded yet unending tasks is the need to come up with vehicle...

Facebook Launches New Dealership Sales and Marketing Tools

It’s impossible to talk about selling automobiles in 2019 without discussing Facebook. The social media behemoth, which has nearly 2.4 billion monthly users, isn’t...

Are You Listening to Your Customers?

How Your BDC Can Hurt You by Not Answering Your Customers’ Questions by Brian Brown, COO, Dave Cantin Group Have you ever told a white lie...

April Auto Sales Show an Increasingly Lopsided Market

Who is buying cars in 2019 and who isn’t? A quick look at April’s auto sales provides a clue. At the lower price end...

Why Are EV Sales in the U.S. So Sluggish? It Might Be Psychology

Electric vehicles (EVs) are proving to be runaway successes in some parts of the world. The uptake has been particularly high in northern Europe....

Enterprise Becomes First Car Rental Company to Launch a Subscription Program

The vehicle subscription service is already a bit of an unknown landscape. It’s already got a few wreckages – most notably Cadillac and its...

Cox’s vAuto Updates Dealer Trade Tool in Conquest Platform

On average, auto dealers are making 22 trades per month. Unfortunately, approximately 17.7 percent of those trades happen at a loss. This is according...

Who Sold the Most Vehicles in the U.S. in 2018?

If you said, “Auto Nation,” it’s a close guess. The Fort Lauderdale-based auto retailer has more than 360 retail locations, and last year alone,...

Ford X Startup Incubator Launches Find Your Ford Online Platform

Ford X is an in-house startup incubator that puts money behind ideas, most of them from Ford employees. The goal is to keep a...

Edmunds’ First Quarter Sales Forecasts See Reduced Volume Despite SAAR Over 17 Million

Edmunds forecasts for the first quarter of 2019 bring a mixed bag of news. The good news is that March represents the first month...

Automakers Should Strengthen Incentives to Help Young Car Buyers

Buying a first car has been a landmark of adult success for generations. Increasingly, however, it’s out of reach of many Millennial-generation Americans thanks...